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Inaccurate marketing conduct
SI/2008/103
A retailer's representative called potential customers and gave the impression that they were ringing from the customer's existing retailer. At the end of the phone call, the representative informed the consumers that, from now on, they will be receiving accounts the representative's retailer.
EWOV investigated this conduct with the retailer who made significant improvements to its marketing practices. It closed down a telemarketing centre, made major changes to its internal processes, increased its monitoring and increased the amount and frequency of training.
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